Competitive Analysis and Positioning
In today’s highly competitive market, it’s critical to understand how your offerings stack up versus the competition. Armed with the knowledge of comparative features, benefits, pricing and other buyer criteria, you can be more effective in both sales and product development. But how do you get the competitive intelligence in order to do this?
Our industry experts have worked as advisors to buyers considering purchases of more than 25 leading health information systems vendors and consulting firms. In addition to our extensive competitive knowledge, we utilize web research, buyer surveys, Win-Loss reviews, and C-Suite Resources to paint a comprehensive picture of your competitive landscape. Armed with this knowledge, we help you develop winning sales strategies and messaging, and necessary improvements to your offerings in order to win more business.
Our Competitive Analysis and Positioning services include:
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Product/Service benchmarking
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Product/Service competitive sales positioning
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Identification of Product/Service enhancements
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Sample Project:
- Conducted competitive research and developed recommendations for a surgery software firm to improve its market positioning and win rates.
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