C-Suite Focus Groups

This module provides access to typically four to six C-Suite executives (CEO, COO, CIO, CMIO, etc.) for an open forum discussion with attendees. Topics are determined in advance, based on the client’s desires.

A typical session would begin with the C-Suite executives providing overviews of their organizations, roles and direction. Sample discussion topics include key issues and challenges, views of the client’s product/service category, buying processes and motives, healthcare organizational dynamics, approaching and selling C-Suite executives, and views of vendors.

The session provides an opportunity for sales, marketing, strategy leaders and others to have high quality, in-depth interactions with C-Suite executives to better understand their thinking. The session is professionally facilitated and promotes significant interaction between attendees and the C-Suite executives.

“The back and forth dialogue was expertly moderated and very helpful.”

   - CDW Healthcare Account Manager

“Ralph did a great job getting to the important issues and keeping the mood light.”

   - CDW Healthcare Account Manager

“Awesome workshop that speaks directly to what we need to do to continue our sales skill improvement."

   - CDW Healthcare Account Manager

“Great to hear honest feedback from our customers.”

   - CDW Healthcare Account Manager

“It’s great to hear what the C-level attention getters are.”

   - CDW Healthcare Account Manager