Educate Your Team on Healthcare and IT
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| Your Challenges
- Educate your sales, marketing and client service teams
- Improve the sales team’s understanding of the buyer’s motives, operating environment and issues
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| How We Help
Our healthcare and healthcare information technology education services offer comprehensive, custom programs designed to boost your sales and marketing team’s performance. We specialize in working with healthcare IT companies, pharmaceutical and medical device companies, technology start-ups, professional services firms, associations, and Health Information Exchange (HIE) companies.
Our Healthcare Education Services
In the highly competitive healthcare industry, it is critical for customer facing professionals to have a strong understanding of the customer, including their industry trends and issues, operating environment and decision processes.
We’ve delivered dozens of workshops for a wide range of audiences including sales, senior leadership, customer support, marketing and operations people. Our education programs consistently earn average attendee ratings between 4.4 and 5.0 on a 1 - 5 scale in surveys administered by our clients.
Our experienced healthcare executives and consultants deliver all our courses, ensuring that what we teach is practical and applicable. We utilize active learning techniques such as group breakouts and role plays to facilitate learning and provide an enjoyable experience.
We can develop custom education modules to meet your needs in a variety of topics. Here are some examples of workshops we’ve delivered:
Healthcare Trends and Reform
Fundamentals of the Healthcare Industry
Hospitals/Health System IT
Fundamentals of Physician Practice IT
Hospital/Health System IT Buyer Decision Making
Hospital/Health System IT Vendor Insights
HITECH Implications for Hospitals and Physicians
C-Suite Focus Groups
Custom Programs
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“In working with the Wakerly group we’ve been able to implement some fantastic new training programs for our sales team, which otherwise might not have been possible. They’ve done a terrific job getting to know our organization and how we do business to ensure that the content they’re delivering fits within our model and gives our account managers the most current and relevant perspective on the marketplace."
Lara Sibley
Director of Marketing
CDW Healthcare
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Sample Projects:
- Developed and delivered a comprehensive healthcare/IT education program for over 225 Account Managers at a leading healthcare IT company to improve their overall sales effectiveness.
- Developed and delivered a series of six webinars and a national sales meeting presentation on Hospital/Health System IT, Healthcare Trends and Reform and EHR Vendor Insights for over 100 sales people at a leading EHR vendor.
- Planned, organized and led a CIO education panel for the top sales people in a leading multi-billion dollar healthcare IT distributor to enhance their effectiveness in selling to the C-Suite.
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